I’ve never been big on technology.  I am the old fashioned sort of businessman who would rather have my company send out flyers or purchase air time on my local TV station - things that give me tangible benefits.  I like seeing my company’s name and business ideals printed out on smooth paper.   I like watching the reactions of all around me as they listen to an ad jingle the agency composed for my brand of bedding. 

With changing times, I have been forced by my sons to invest in internet advertising, but there’s still something about a good old fashioned mailing service  that gives me comfort.  When you have mails that are printed out by my 4 color printing North Carolina company, you have full color, glossy, promotional materials with glossy images and jump-right-at-you colors.  Say what you will about internet marketing and conversion rates, but when a customer walks into my store with one of my mailers in his hand to ask about a scheme I am promoting, it’s all the return on marketing investment I need.  Some things simply get better as they get older.  My sons don’t agree, but like I said in the beginning, I am a fashioned man.

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